WINNER
Best Sustainable Brand 2024
“It's heartening to see a brand that prioritises the environment and ethical craftmanship, from their plastic-free packaging (which is beautifully designed and is perfect for gift-giving), through to their use of Organic GOTS cotton”
- ORGANIC BABY AWARDS
100% ORGANIC COTTON
GOTS Certified
All of our products are made with GOTS (Global Organic Textile Standard) certified organic cotton. This cotton is grown without pesticides and is manufactured sustainably, without harmful chemicals. Better for your baby and better for the environment.
To become GOTS certified you have to meet a set of exacting quality standards. So when you see the little green label on every one of our products you can be confident that they have been made fairly and responsibly.
RESPONSIBLE TREE PLANTING
Ecologi Partnership
We are proud to partner with Ecologi. Ecologi facilitate the funding of responsible tree planting around the world. Climate change can feel overwhelming, but all of our little steps add up and can help to make a big difference.
With the help of our wonderful customers we have now planted over 17,000 trees. You can see how our Isla & Fraser forest is growing and gift more trees here.
BUY LESS, CHOOSE WELL
Loved for Longer
We believe in creating quality genderless knitwear in natural materials that will be treasured, and, we hope, eventually passed down through generations.
Just because they are beautiful knits does not make them any less practical - we rigorously test everything we make to ensure it can stand up to frequent washing and still look and feel as good as new.
