100% Organic

All of our products are made with GOTS (Global Organic Textile Standard) certified organic cotton. This cotton is produced without any pesticides or chemicals - better for your baby and better for the environment.

To become GOTS certified you have to meet a set of stringent quality standards at every step of the manufacturing cycle, beginning as far back as soil preparation. And it's not just the cotton - the labour has to meet ethical standards too. So when you see the little green label on every one of our products you can be confident that they have been made fairly and responsibly.

Sustainable Baby - Silver Award

We were delighted to have our sustainability efforts recognised at the 2021 Project Baby Awards when we won silver in the 'Sustainable Baby' category.

Ecologi Partnership

Your order plants a tree.

In July 2021 we partnered with Ecologi, pledging to plant a tree for every single order. Ecologi is a platform for real climate action. They facilitate the funding of responsible tree planting around the world, tackling the biggest threat of our generation. Climate change can feel overwhelming, but all of our little steps add up and can help to make a big difference.

Packaging & Delivery

We use minimal packaging wherever possible and everything that we do use is either compostable or recyclable.

We try to avoid part shipping (unless specifically requested) and use Royal Mail for all of our UK deliveries who have been acknowledged as the "most carbon conscious delivery company" in the UK.