Based in the UK, we are Simon and Rebecca, the husband and wife team behind Isla & Fraser, creating exceptionally soft baby blankets and knitwear.
Named after our twin children, family values are woven into the fabric of our organic baby brand, with our designs and brand ethos deeply rooted in nature.
Inventing by way of necessity, we created Isla & Fraser from our experience as parents. We have a girl and a boy and we knew we didn’t want them defined in pink and blue. Our son has extremely sensitive skin and everything he came into contact with seemed to cause a rash so we began a process to overhaul everything he touched and check the labels more closely for what we were using. Sure enough, once we switched to gentle, 100% organic products, the rashes soon dissipated.
Our biggest frustration came when searching for suitable baby blankets. We wanted breathable, gender neutral options in beautifully modern designs. We also wanted them to be the softest thing our babies’ delicate skin could possibly touch: warm yet breathable, easy to swaddle, easy to wash, and most importantly that they were made from organic cotton - containing no irritating chemicals or nasty pesticides.
Yet we couldn't find a product that ticked all of these boxes. We didn't want to have to compromise on any of these factors so we set about creating a product that ticked every box ourselves - combining functionality, softness and style.
Using Rebecca's background in knitwear design and over a decade of experience in knitwear manufacturing, we got to work- to create the quality, weight, yarn, tension, design and softness required.
Because we would not settle on any aspect it took a long time, many rejections, lots of wash testing, endless finessing, and finally, certified independent testing, and we knew we had a product we could be proud of and wanted to share with the world. We are extremely proud that our baby blankets have since gone on to win seven industry awards.
Once we had established our signature baby blankets, which will always be at the heart of everything we do, we had countless requests for other products too. We applied all of the same principals and expanded our range into baby clothing and comforters and also our signature 'big knits' (bigger versions of our blankets for big kids and grown ups!).
We believe in leaving the planet in a better place for our children. We are committed to always being a 100% organic brand and only ever using recyclable or compostable packaging.
The quality and safety of our products is paramount to us, which is why we will only work with the very best manufacturers who share the same commitment. Our products are responsibly manufactured in Jiangsu, China, and are independently tested by the world's leading inspection and certification organization. Our factory's knitting capability is, in our opinion, the best in the world (as Rebecca has partnered with them to create knitwear together for over a decade), resulting in truly beautiful craftmanship, bringing to life our intricate and unique designs that are made to last. As well as this, our comforters also surpass UK and European Toy Standards EN71, where they pass the same level of testing as a teething toy!
Our organic cotton is always 100% GOTS certified and is produced without any pesticides or chemicals, meaning you do not need to wash our products prior to use as they have not come into contact with any nasties.
To become GOTS certified you have to meet a set of stringent quality standards at every step of the manufacturing cycle, beginning as far back as soil preparation. And it's not just the cotton - the labour has to meet ethical standards too. So when you see the little green label on every one of our products you can be confident that they have been made responsibly and fairly.
In addition to our six industry awards, we were especially delighted to win silver for 'Most Sustainable Baby Brand' at the 2021 Project Baby Awards.
Isla & Fraser was built from a love of design and striving to create the very best possible. We understand that as parents you still want to surround yourselves with designs that complement the rest of your life. Each product concept is hand sketched from scratch by Rebecca and this love of design will always be at the heart of everything we do.
We will always value our customers feedback and want to keep progressing. We are a family brand with a simple product range. Each item in our shop is inspired by nature, created with care and intended to be loved for longer.